You can adjust analytics and marketing cookie choices at any time. Use the button below or the footer link labeled “Manage cookie preferences”.
If we make material changes to this policy, we will notify users via a banner on the homepage at least 14 days before changes take effect.
Quick summary
This summary helps you understand the main points. The full details appear below.
- We use essential cookies for core site functionality and to store cookie preferences.
- Analytics and marketing cookies are optional and activate only after you consent.
- We may work with Google and Meta for measurement and advertising, including remarketing.
- You can manage cookie preferences any time using the footer link.
- Contact form data is retained for up to 2 years unless a longer period is required by law.
Section 1: Cookie categories
We divide cookies into exactly three categories. Essential cookies are required; analytics and marketing cookies require consent.
1) ESSENTIAL COOKIES
Purpose: core site functionality, security, session management. Essential cookies are required for the website to work and for us to store your cookie choice and protect the site from abuse.
- session_id
- csrf_token
- cookie_consent_status
- Consent required: NO (activated automatically)
- Retention: session duration or up to 12 months for preference storage
2) ANALYTICS COOKIES
Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. These cookies help us understand how content is used so we can improve learning resources, navigation, and accessibility.
- _ga
- _ga_XXXXXXX
- _gid
- _gat
- Consent required: YES (activated only after user accepts)
- Retention: up to 14 months
3) MARKETING / ADVERTISING COOKIES
Purpose: remarketing, personalized ad delivery, conversion tracking. These cookies help us understand which educational pages and actions are helpful, and they allow us to deliver relevant ads to people who have previously visited our website.
- Consent required: YES (activated only after user accepts)
- Retention: up to 540 days (Google Ads default)
- Remarketing to previous visitors
- Conversion measurement
- Frequency control and ad reporting
Section 2: Marketing cookies disclosures
The statements below describe how advertising technologies may operate when marketing cookies are enabled.
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in use
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.
Cookie preference management
Use the link labeled “Manage cookie preferences” in the footer to open the consent panel and accept or reject each category independently.
Section 3: Consent requirements
This website uses a cookie banner and preferences panel. Analytics and marketing technologies remain off until you consent.
Our consent banner offers three options: “Accept All”, “Reject Non-Essential”, and “Manage Preferences”. If you reject, only essential cookies remain active. Your choice is stored in localStorage for 12 months. Where required, we record a timestamp associated with consent to support auditability.
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
If you would like to review or change your cookie choice now, use the button in the sidebar of this page or the footer link.
Section 4: Data Sharing with Advertising Partners
This section explains what data may be shared for advertising delivery and measurement.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
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Google LLC
cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
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Meta Platforms, Inc.
pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
Section 5: Lead Forms and Contact Requests
Contacting us is optional. This section explains what we collect and why.
Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Note: Our contact page form requests only name, email, and message. If you include additional details in your message, we will use them only to address your inquiry.
Section 6: Google Services and Advertising
When enabled by consent, Google services help us measure and improve the site and understand campaign performance.
Google Services and Advertising
This website uses the following Google services:
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Google Analytics 4
collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
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Google Ads Conversion Tracking
records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
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Google Remarketing
allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
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Google Tag Manager
deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
Section 7: Meta Advertising Services
When enabled by consent, Meta technologies help measure and improve our advertising on Facebook and Instagram.
Meta Advertising Services
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
Sections 8 and 9: Integrity and prohibited content
These statements support a transparent and policy-compliant landing experience.
Section 8: Prohibited content self-declaration
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
Section 9: Landing page integrity statement
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
Sections 10 to 12: Children, transfers, and rights
We are not a children’s service. We also explain international transfers and GDPR rights.
Section 10: Children's privacy
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
Section 11: International data transfers
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
Section 12: User rights (GDPR Articles 15 to 22)
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
Sections 13 to 15: Data we collect, legal basis, retention
We list what data may be collected, why it is processed, and how long it is retained.
Section 13: What data we collect
Depending on how you use the website and your cookie choices, we may collect the following categories of data:
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
Some data is collected directly from you (for example, a contact request). Other data may be collected automatically via cookies and similar technologies when you consent to analytics or marketing categories.
Section 14: Legal basis for processing (GDPR Art. 6)
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Contact form data
consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
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Analytics data
consent (Art. 6.1.a)
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Marketing and remarketing data
consent (Art. 6.1.a)
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Security and fraud prevention
legitimate interest (Art. 6.1.f)
Section 15: Retention periods
We retain data for the following periods unless legal obligations require a longer period:
- Contact form submissions: 2 years
- Analytics data (GA4): 14 months
- Marketing cookies (Google Ads): up to 540 days
- Email communications: duration of relationship + 1 year
- Server logs: 90 days
- Cookie consent records: 3 years (audit requirement)
Section 16: Policy metadata
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Last Updated
January 15, 2026
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Effective Date
January 15, 2026
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Change notice
Changes are notified via homepage banner minimum 14 days before taking effect.
If you have any questions about this Privacy Policy, contact JOOLCA UK LIMITED at [email protected].